Lyft introduces ‘Premier' rides. Roll to your destination in luxury and style

Today, ride-sharing app ‘Lyft’ is offering a new way to ride. To compete with the likes of Uber’s BLACK car service, which picks riders up in cars like a BMW 5-Series, Infiniti Q70, Audi’s A6 through A8, or Hyundai Genesis with other requirements that the car needs to have a black exterior and black interior.

Lyft is going to offer a similar option to its riders starting today and the company doesn’t require eligible cars to be black.

If you’re one of the many Lyft passengers who has told us you want a more stylish arrival for business trips and special nights out, we have a…

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